Is A Place for Mom legitimate?
Yes, A Place for Mom is a real, licensed national referral service. It's free for families because senior living communities pay the placement fee. The trade-off: APFM's commission tiers can influence which communities they recommend most. SeniorIQ uses the same fee model, but with private-pay-only AKS-clean contracts and no commission tier favoring.
APFM has been around since 2000 and is the largest senior placement service in the US ($390M annual revenue per most-recently-reported figures). Their advisors are real people, and many families have positive experiences. The structural concern advocates raise: APFM's economics depend on commission tiers that pay them differently per community, which can shape recommendations. Texas Business and Commerce Code Chapter 121 (effective June 2025) requires all senior placement services in Texas to disclose this. SeniorIQ ships that disclosure on every match. We also operate under private-pay-only agreements with our facility partners, which keeps us outside Anti-Kickback Statute concerns and keeps the recommendation logic aligned with patient fit, not commission tier.
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